Mediateam

Advertising Data
Title	PC Live!
Category	Consumer/Lifestyle
Frequency of Publication	Monthly
Publication Date	Last Thursday of the month preceeding the month of publication
Copy Deadline	Second Monday of the month prior to the month of publication
Rates (Colour)	3,200
Rates (B&W)
Rate (1/2 Page)	1,800
Advertising Contact	Greg Bower 01-2947763
Target Audience	Irelands best-selling personal technology magazine Published since 1994, PC Live! is Ireland's first and only dedicated PC, Internet & digital lifestyle title Diverse readership focus stimulates demand amongst personal technology enthusiasts at home, tech-proficient managers, Internet users and the education sector Newly developed 'digital lifestyle' coverage includes DVD, MP3, home cinema, gaming... delivered without diluting core PC content. On sale in newsagents and computer retail outlets nationwide - plus paid subscriptions and trade circulation. ABC certified. Cover CD ROM posted free to subscribers, on request to newsagent readers. Subscriber copies available for direct promotions (coupons, discount offers) delivered in a sealed mailing bag. Exclusive affiliation to VNU Business Media, publisher of Personal Computer World and Computer Active, underpins editorial quality.
Profile	PC Live! directly influences 92% of readers' purchasing decisions 92% plan to buy software 59% say that '2 or more' others read their copy every month Use of PCs: 52% use their pc for business/work 22% at home (self employed) 74% at home (for entertainment, education, games) 21% for school or college 99% have internet and email access: 68% Dial-up 29% broadband 56% are aged 25-45 53% have an annual salary in excess of ¬35,000 26% in excess of ¬80,000 60% read at home 35% both at home and work 66% rate the ads as 'useful and informative' 70% say that being an Irish magazine is the most important reason to buy 70% say the CD ROM content is useful and informative
Circulation	6,386
Readership & Coverage	24,000 pass-on readership based on an average of 4
Web Address	www.techcentral.ie
Content	PC Live! helps you get more out of today's new generation of consumer lifestyle technology - from PCs, laptops and MP3 players to DVD recorders, HDTV and gaming.